“Focusing on the customer makes the company more resilient”
– Jeff Bezos
A Self-Service Portal with new age functionalities would give great experience to your customers. This will help businesses give quick response, personal and differentiated customer service that is of utmost priority thus helping the businesses establish their own brand.
The Customer Portal will make your customers loyal to you and become advocates of your service.
Why Customer Portal?
Customers have grown to expect personalized, seamless and flawless customer service experiences
Empowering your customers with the self-service capabilities will make them feel that they are in control of the information they need at their fingertips.
Customer Portal will give the customers a complete visibility of the interactions with the service provider.
Customer Portal will provide a transparent, secure and open platform for collaborating and engaging with customers thus creating a strong relationship with the customers
Benefits of Customer Portal
- Self Service Platform
- Increased Productivity
- Reduced investment for Customer Support
- Increased Customer Satisfaction
- Platform for Upselling & Cross selling
- Grow your business with Upselling and Cross-Selling
- Quick Access to Customer Feedback
- Highly Secure
- Quick Access to Information
- Builds Customer Loyalty
Setting up the objective of the Customer Portal is of utmost importance for the implementation. What are your expectations from the Customer Portal, how do you want to serve the customers, what are your strength areas serving your customers, how is it going to help you grow your business, what level of brand you want to portray to your customers are some of the important parameters that are to be considered.
Process & Planning Finalization
Based on the objective defined the process & plan is finalized which includes the processes required to be covered in the customer portal, features suited for the organization and the customer interests, etc to be listed down.
The need of what information to be displayed from which applications, the pattern to display it decides the integration requirements.
It is needed to train the key employees with the portal functionalities, decide the roles and responsibilities, reinforcing them with the knowledge of using the customer portal.
Eighty-eight percent of global consumers expect companies to have an online self-service support portal.
Features of Customer Portal
- Customer Satisfaction Ratings
- Quick Payment Options
- Secured Document Sharing
- Set Meetings
- Quick Support
- Detailed Frequently Asked Questions (FAQs)
- History of Purchase
- Quick Contacts
- Upselling and Cross selling
- Branding and Promotions